WoW Factor
Something we did for many years was a Wine of the Week offer, highlighting one wine or another, often new arrivals, sometimes discounted bin ends. We stopped doing this about five years ago, mainly because we have the lowest prices in the UK for 90% of all wines on our lists, and for about 75% lowest price in the world, if you don’t believe, take some time and check them out on winesearcher.
Added to which, there were so many false offers being made by many other merchants and/or supermarkets, I felt it all getting a bit silly, some companies offering buy two get one free, great deal on the face of it..... Supermarket offers (with better than 50% off) again fabulous on the face of it....reality different, now there are even better offers available.....get 65% off if you pay a monthly fee for the privilege. I looked at one of these companies wine offers and it was a wine @ £9.99 a bottle but selling in other countries for £20.14 a case of 6. That’s £3.36 a bottle including the retailer's profit. Wow, that did make me sit up and take note....ha. Furthermore, these offers never end, they keep on coming, doesn’t it ever make you wonder....
I have been contemplating beating them all at their own game with a sweeping offer of
92% off.... OR.... Buy 1 bottle, get 11 FREE
It’s all so easy to do, decide the end price of the wine you want to achieve and then increase it to where you need it to be to give the required discount to make it look like a bargain, simple as that. And it’s all very legal. Personally I find it rather distasteful, and for the most part these heavily discounted wines even more distasteful, generally regarded by the serious wine press as industrial swill, but it is legal.
Sadly the reality of these offers is virtually always somewhat different. I always ask myself why is it these offers are never made on the International Gold Medal or Trophy winning wines? Ah, perhaps I should really be asking, do they have Gold Medal Winners, and at what percentage of their stock?
The issue of false pricing is very easily identified with www.winesearcher.com. It’s all so easy to see the truth behind these offers, an example of wines being offered @ £9.99 with 50-65% discount bringing the price down to.... a quick check on winesearcher shows it selling in other countries for £3.36! Yes, £3.36 even less than the 65% off price, which includes the retailers profit margin. Yet few people bother to look, those that do never get caught buying the general rubbish that's offered on promotion. The old saying holds, if it looks too good to be true, it normally is.
The PV Wine of the Week offer will always be different. It will always be a genuine offer, it will always be a great wine, and it will always be for a limited period, it will never be beaten and it won't be repeated.
This week's offer
is a fabulous Australian Red, Ranked TOP in the World by Price. Great for long term drinking , rated on Robert Parkers Website as one of the World's Best Buys actually the finest Cabernet wine made in the world by price for the vintage. Looking at the 2008 vintage, some 900,000 different wines were produced worldwide.
Current Worldwide Prices for Vasse Felix Cabernet Sauvignon
Australia £19.82 per bottle
USA £20.98 per bottle
Europe £21.76 per bottle
Hong Kong £22.88 Plus Tax per bottle
Premier Vintners Current Price £21.49 Bottle
WoW Price £215.00 Per 12.... Thats £17.92 inclusive of all taxes or £13.17 a bottle Excluding Taxes.
Click here to take you to the wine
All purchases of Wine of the Week must be made by phone or email.