There is no doubt, that the finest wines of the world are made in relatively small quantities, virtually always hand crafted on great vineyard sites and created by artists, craftspeople, revolutionaries and some traditionalists, all who have one overwhelming trait in common - they are irrefutably dedicated to the pursuit of excellence. Their enormous talents are reflected in wines of singular personality and achievement. They share a passion to produce as fine a wine as is humanly possible. In short they have taken a commonplace beverage and transformed it into art. Whilst I know that this may seem controversial with something like a bottle of wine, it is both personal and subjective, but most all of the serious wine critics and wine drinkers agree on the legendary wines of the 20th Century. People are coming to realize that there are some amazing wines being produced that are equally as good as some of the more prestigious and more expensive wines in the marketplace. Premier Vintners was inspired to seek out these committed smaller producers, the people who share our passion. Our philosophy is to purchase only from the committed winemakers, those who "walk the walk" as well as "talk the talk".
There are now in excess of 300,000 different producers making wines today; and in excess of 1,000,000 different wines around the world in each vintage. Yet only around 5,000 producers aspire to produce World Class Wines; on average 3 to 5% of the total wines made will be independently awarded 85 points (the IWC gold medal standard) and above. These numbers are dramatically reduced to just below 1% when the rating becomes 90 points and above, less than 0.1% will garner a rating of 95 points. So what is a fine wine, something with a bronze medal (65 points and above)? We think not, regardless of price. Is it a fine wine with 85 points and a price tag of £450 a bottle? In our opinion it is not. It appears some wineries simply put a high price on a wine (usually due to many major egos being involved) even though it is not made like a fine wine and therefore doesn't qualify as fine wine. It is for this reason that there is so much misunderstanding in this area. If a wine achieves 90 points and is priced below £20.00 a bottle then yes, we think this is a really fine wine and fine value too...and this is what we are all about, simple, no nonsense and highly competitive.
The Wider Market Space